NORWALK, Conn. —  

From stunning metallic output to batch personalization capabilities, Xerox’s latest graphic communications innovations connect the physical and digital to give print providers the tools to set themselves apart from their competition. These innovations – including the Xerox Iridesse® Production Press and XMPie® Circle PersonalEffect® Edition – head to PRINT 18 as RED HOT Technology honorees, receiving special recognition from the Association for Print Technologies as “must see” attractions at the show.

Xerox’s four RED HOT Technology recognitions are:

  • Xerox Iridesse Production Press with Exclusive Color FLX Technology – the press has a unique six-toner-station configuration that combines four-color printing with up to two specialty dry inks including gold, silver or clear, that give customers the flexibility to deliver eye-catching metallic results, keeping clients coming back.

  • Xerox Iridesse Production Press Augmented Reality Demonstrations – a new way for customers to experience both the key press technologies and virtual “press in a room” on-site in their facilities.

  • Xerox FreeFlow® Core Iridesse Accelerator – Xerox is automating the preparation process for print jobs with pre-built workflows in FreeFlow Core that allow print providers to take an existing print job and automatically change elements to gold or silver to add visual enhancement.

  • Customized Envelope Feeder and Conveyor for the Xerox Versant® Family of Presses – an affordable innovation that simplifies envelope production by ensuring continuous, uninterrupted printing and unloading.

Tweet: .@Xerox kicks off @theprintevent with a bang, winning 7 RED HOT Technology awards with @XMPie for “must-see” technologies at the show. #PRINT18 @APT_tech

Supply Concepts of Fenton, Mo., is already seeing the advantages of Iridesse’s unique embellishment capabilities.

“Iridesse’s ability to print metallic colors and specialty enhancements in one printing pass has enabled us to bring previously outsourced embellishment jobs directly in house,” said Marty Miller, president, Supply Concepts. “This means faster turnaround times for our customers and more revenue for our business. We’ll also target new markets in the coming months with these new capabilities in our arsenal.”

XMPie’s three RED HOT Technology recognitions are:

  • XMPie Circle PersonalEffect Edition – with this software, print providers and marketers can unite digital and print and automate the deployment of every stage of an omnichannel campaign.

  • XMPie Adobe Sign Integration – allows customers to add automated electronic signature workflows to their personalized omnichannel campaigns without disrupting creativity or efficiency.  

  • XMPie StoreFlow and MyVirtualCSR Integration – XMPie users can now connect their StoreFlow storefronts with any industry-leading print management information system, allowing for workflow optimization, tighter control of print costs and real-time status updates.

Also on display at the Xerox booth is another RED HOT Technology recognition. The Avanti Slingshot Integration with XMPie StoreFlow Inventory Level allows XMPie’s StoreFlow web-to-print software to update inventory statuses automatically, enabling print providers to help their clients monitor levels of stock and demand directly on the application.

Many AlphaGraphics franchisees are gaining a competitive edge in the market using XMPie Circle to create versatile marketing campaigns.

“At AlphaGraphics, we continually evaluate the mix of products and services we provide to develop ways to better serve our customers,” said Ryan Farris, president, COO and CTO, AlphaGraphics, Inc. “In addition to adopting the right B2B print ordering e-commerce system from XMPie to meet the printing, marketing and signage needs of the communities we support, AlphaGraphics franchisees now also have access to XMPie’s Circle marketing automation software for designing and automating the deployment of their customers’ print and omnichannel campaigns.”

These winning technologies will be on display at Xerox booth #1621 at PRINT 18 Sept. 30 – Oct. 2 in Chicago.

About Xerox
Xerox Corporation is a technology leader that innovates the way the world communicates, connects and works. We understand what’s at the heart of sharing information – and all of the forms it can take. We embrace the integration of paper and digital, the increasing requirement for mobility, and the need for seamless integration between work and personal worlds. Every day, our innovative print technologies and intelligent work solutions help people communicate and work better. Discover more at and follow us on Twitter at @Xerox.

About XMPie
XMPie® provides powerful, variable data publishing software that unites customer databases and creative content to help print service providers, marketing service firms, and small-to-medium sized businesses and enterprises, leverage customer data and create personalized, multiphase campaigns that use today’s communication vehicles including print, web, e-mail, and mobile.

XMPie is headquartered in New York with an R&D center in Israel, and sales, support and professional service operations in the U.S., Europe and Asia Pacific. For more information, visit, or