– Xerox is helping employees take ownership of their healthcare by introducing more predictive analytics capabilities to its RightOpt private health exchange, enabling employers to strengthen their well-being programs.

RightOpt will now use Evive Health’s predictive analytics technology to increase member engagement through personalized communications, helping employees make informed choices about their healthcare.

“When companies send mass-market communications to employees, engagement tends to be low. But if companies take the time to focus their messages and deliver them in a way that is relevant to the individual, addressing personal priorities based on integrated data, that individual is more likely to take positive actions in his or her well-being,” said Scott Rabin, national practice leader, health exchange solutions, Xerox HR Services.

RightOpt, a private exchange suite of healthcare solutions, focuses on improving health and well-being with its interactive program. RightOpt helps employers reduce their health care costs and improve employee and dependent health outcomes through its systematic approach to well-being and engagement.

Evive combines the use of employer data, claims data, benefits information, analytics and psychographics to prioritize and deliver personalized messages to RightOpt enrollees. The system continuously monitors what works from an employer goal perspective, population-wide, while assessing what is needed for specific individuals, both in messaging content and delivery method. Evive’s proprietary predictive analytics approach enhances the effectiveness of personalized messaging, and provides employers with useful aggregated data as they implement communication strategies that work - and retire ineffective practices.

The Evive system will be fully operational in the RightOpt exchange in the second half of 2016.

Xerox Human Resource Services helps employers improve their HR programs through advisory, technology, and administrative services while enabling employees to better manage their health and wealth programs as well as their career development.

Xerox HR Consulting is delivered through Buck Consultants at Xerox. All insurance policies are underwritten and issued by various third party insurance companies, for which Buck Consultants, LLC (registered in certain states as Buck Insurance Services, LLC), a licensed insurance agency, could act as an appointed producer, subject to applicable terms.

Tweet: .@XeroxHRInsights welcomes @EviveHealth to the RightOpt family! #healthcare #wellness #wellbeing

About Xerox

Xerox is helping change the way the world works. By applying our expertise in imaging, business process, analytics, automation and user-centric insights, we engineer the flow of work to provide greater productivity, efficiency and personalization. We conduct business in 180 countries, and our more than 130,000 employees create meaningful innovations and provide business process services, printing equipment, software and solutions that make a real difference for our clients – and their customers.