PALO ALTO, Calif. —  

PARC, A Xerox Company, announced that PARC’s Alex Hegyi has been recognized as an inventor for his work in the field of computer and electronics hardware. Today MIT Technology Review revealed its annual list of Innovators Under 35. For over a decade, the global media company has recognized exceptionally talented technologists whose work has great potential to transform the world.

“We’re excited about this prestigious recognition for Alex, a very talented scientist,” said Stephen Hoover, PARC CEO. “This new hyperspectral imaging camera literally changes how we see the world, at a breakthrough cost and size. The capability to understand the world in new ways at much lower cost will help to democratize entire industries – from agriculture to healthcare – revolutionizing the way people work and play. As part of the global Xerox Innovation team, PARC and our exceptional researchers are working on a number of technologies that will improve the way people and machines work together.”

Alex’s invention of a fundamentally new approach to hyperspectral imaging will dramatically reduce the cost and size barriers previously associated with the technology. As a result, hyperspectral imaging can be used in many new industries, and we may soon see hyperspectral cameras on a range of handheld devices.

“A wide variety of industries, including agriculture, medicine, and defense, will be able to utilize the technology,” said Hegyi. “Established organizations and startups alike will be able to identify and quickly implement new use cases, creating more services for customers, and even spawning off new businesses.”

“Over the years, we’ve had success in choosing young innovators whose work has been profoundly influential on the direction of human affairs,” says editor in chief and publisher Jason Pontin. “Previous winners include Larry Page and Sergey Brin, the cofounders of Google; Mark Zuckerberg, the cofounder of Facebook; and Jonathan Ive, the chief designer of Apple. We’re proud of our selections and the variety of achievements they celebrate, and we’re proud to add PARC’s Alex Hegyi to this prestigious list.”

This year’s honorees will be featured online at starting today, and in the September/October print magazine, which hits newsstands worldwide on August 29. They will appear in person at the upcoming EmTech MIT conference October 18–20 in Cambridge, Massachusetts (

About MIT Technology Review
Founded at MIT in 1899, MIT Technology Review is an independent media company whose mission is to equip audiences with the intelligence to understand and contribute to a world shaped by technology. Readers are a global audience of business and thought leaders, innovators and early adopters, entrepreneurs and investors. MIT Technology Review is first to report on a broad range of new technologies, informing our audiences about how important breakthroughs will impact their careers and lives. Subscribe. Follow: Twitter, Facebook, LinkedIn, Google+.

About PARC
PARC, A Xerox Company, is in the Business of Breakthroughs®. Practicing open innovation, we provide custom R&D services, technology, expertise, best practices, and intellectual property to Fortune 500 and Global 1000 companies, startups, and government agencies and partners. We create new business options, accelerate time to market, augment internal capabilities, and reduce risk for our clients. Since its inception, PARC has pioneered many technology platforms – from the Ethernet and laser printing to the GUI and ubiquitous computing – and has enabled the creation of many industries. Incorporated as an independent, wholly owned subsidiary of Xerox in 2002, PARC today continues the research that enables breakthroughs for our clients' businesses. To learn more about PARC, visit our website or contact