A series of free webinars offering guidance to graphic communications providers on targeting vertical and horizontal markets begins March 13 as part of the 2013 Xerox Business Development Webinar Series.
The sessions are led by Barb Pellow, group director, InfoTrends, and feature Xerox customers. The schedule is as follows:
Targeting Markets Webinars
  • Wednesday, March 13: “Targeting: The Right Markets” explores the opportunity to drive business by pursuing vertical and horizontal markets.
  • Wednesday, April 17: “Targeting: Small and Medium-Sized Businesses…the Volume Aggregation Opportunity” proposes that treating SMBs as a vertical market with common needs for credible, professional marketing enables print providers to aggregate volume for better profitability.
  • Wednesday, June 12: “Targeting: Vertical Markets…The Enterprise Opportunity” describes sources of market leadership in large enterprise verticals, such as identifying profitable niches, meeting unfulfilled needs and developing deep industry knowledge.
Additional Webinars in the Business Development Series
  • Wednesday, Sept. 18: “Media Making a Difference” covers the latest in coated and uncoated stock, pre-die cut substrates and synthetics – and the business opportunities they enable.
  • Wednesday, Nov. 6: “Sustainability: It’s Good to Be Green” explores green practices in graphic communications and ways to communicate them to customers and prospects to help drive business.
Each webinar begins at noon ET and lasts one hour. For more information and to register, visit
About Xerox
With sales approaching $23 billion, Xerox (NYSE: XRX) is the world’s leading enterprise for business process and document management. Its technology, expertise and services enable workplaces – from small businesses to large global enterprises – to simplify the way work gets done so they operate more effectively and focus more on what matters most: their real business. Headquartered in Norwalk, Conn., Xerox offers business process outsourcing and IT outsourcing services, including data processing, healthcare solutions, HR benefits management, finance support, transportation solutions, and customer relationship management services for commercial and government organizations worldwide. The company also provides extensive leading-edge document technology, services, software and genuine Xerox supplies for graphic communication and office printing environments of any size. The 140,000 people of Xerox serve clients in more than 160 countries. For more information, visit, or  For investor information, visit