DALLAS – Public transportation is more popular than ever in the Canadian city of Brampton. The recent SmartBus makeover implemented by Xerox (NYSE: XRX) makes public transit more predictable and popular and earned Brampton a prestigious government award.
Xerox helped Brampton install and launch the SmartBus system in September 2010 when Brampton first introduced its bus rapid transit (BRT) system, Züm. Ridership reached an all-time high in 2011, increasing 18 percent – more than tripling the national average of five percent for the first six months of 2011, according to the Canadian Urban Transit Association. In total, 16.3 million riders used Brampton Transit in 2011, an increase of more than 2.5 million riders from 2010. This is on top of a 12 percent increase in ridership in 2010, or 1.5 million passengers.
“Making public transportation more predictable and easier to use makes it more popular,” said Alex Milojevic, senior manager, Business Strategies at Brampton Transit. “Xerox installed systems that our riders now depend on and that we use to provide award-winning service.”
Key features of the SmartBus system include:
  • Electronic message signs displaying schedule and real-time bus information at terminals and on-board LED signs showing next stop information.
  • Interactive Voice Response provides telephone access to real-time bus schedule and route information.
  • Next Ride using SmartTraveler Plus gives real-time schedule and route information via web access, mobile web access, email and SMS text.
  • Mobile Data Terminal allows Operators and On-Road Supervisors to communicate with Dispatch through text messaging and vehicle diagnostics.
  • On-board security cameras improve operator and passenger safety.
  • Automated Passenger Counting provides 98 percent accuracy of the number of riders using this bus fleet and routes.
Brampton Transit was recognized by Canada's Government Technology Exhibition and Conference (GTEC) with a 2011 Distinction Award for innovation, excellence, and leadership. The implementation of the SmartBus System was recognized in the Municipal Category for Excellence in Public Service Delivery.
“Brampton Transit’s success with the SmartBus system shows that revamping service for transit riders doesn’t have to be a costly drain on resources,” said Dave Amoriell, chief operating officer, Transportation, Central and Local Government, Xerox. “In fact, through our partnership, Brampton is improving rider satisfaction and enhancing productivity.” 
For more than 18 years, the GTEC Distinction Awards have recognized leadership, innovation and excellence in information management in the public sector. The Excellence in Public Service Delivery category recognizes outstanding achievements developing and implementing innovative projects to improve client-facing service delivery, with a focus on citizens or businesses as clients of government. 
Brampton Transit is a pay-as-you-board transit system for the City of Brampton in the Greater Toronto Area in Ontario, Canada and operates 258 conventional buses and 41 rapid transit buses.
Xerox systems and services are used by more than 1,000 municipal, regional and national operators to run more than 150,000 pieces of equipment that enables 50 million passengers per day to use buses, trolleys, tramways and trains. Xerox is the largest provider of transportation services to governments worldwide, with projects in more than 30 countries.
About Xerox
With sales approaching $23 billion, Xerox (NYSE: XRX) is the world’s leading enterprise for business process and document management. Its technology, expertise and services enable workplaces – from small businesses to large global enterprises – to simplify the way work gets done so they operate more effectively and focus more on what matters most: their real business. Headquartered in Norwalk, Conn., Xerox offers business process outsourcing and IT outsourcing services, including data processing, healthcare solutions, HR benefits management, finance support, transportation solutions, and customer relationship management services for commercial and government organizations worldwide.  The company also provides extensive leading-edge document technology, services, software and genuine Xerox supplies for graphic communication and office printing environments of any size. The 140,000 people of Xerox serve clients in more than 160 countries.  For more information, visit http://www.xerox.com, http://news.xerox.com or http://www.realbusiness.com.  For investor information, visit http://www.xerox.com/investor.