NORWALK, Conn. —  

Most small business printers and multifunction devices are serviceable, but with limited capabilities and reliability. They’re difficult to set up and don’t deliver what offices need today. But that is about to change.

Xerox today introduced the Xerox Phaser® 6510 color printer and Xerox WorkCentre® 6515 color multifunction printer (MFP). Right out of the box, both offer easy setup and high-productivity tools such as two-sided, single-pass scanning. The MFP also features a 5-inch, app-based, tablet-like touchscreen user interface that offers scan preview, editing features, intuitive navigation and the ability to customize workflows. Ample paper capacity of up to 850-sheets and new Super-Fine EA toner deliver the type of performance typically seen in large enterprise environments.

“Until now, the options for small business printing have been mostly products with marginal capabilities, limiting the types of jobs small businesses can manage on their own,” said Tracey Koziol, senior vice president, Office and Solutions Business Group, Xerox. “The market has been waiting for affordable, high-powered products like these.”

A small real estate office, for example, can now print high-quality brochures and graphics on site and in minutes, without sacrificing color quality and accuracy. In addition, that same small office can digitize client proposals and contracts, sending these files to their brokers on the road and creating text-searchable versions for easy archiving.

The new Phaser 6510 color printer and WorkCentre 6515 color MFP also provide connectivity from any device, enabling employees to print from a tablet or mobile phone if they’re working on-the-go. This feature eliminates the need to forward documents to a PC for printing.

Results that attract attention
Advancements in Xerox’s new Super-Fine EA toner – debuting in the Phaser 6510 color printer and WorkCentre 6515 color MFP – create more accurate and detailed print jobs. Color is appealing and attracts readers’ attention. According to the U.S. Bureau of Advertising, when color is used on printed materials, readership increases by 80 percent and attention span by 82 percent1.

Big productivity potential
Below are the key features offered by Xerox’s Phaser 6510 color printer and WorkCentre 6515 color MFP, which are designed to print letter/legal size paper.

  • Wi-Fi Direct® connectivity for secure printing from mobile phones and tablets;
  • Easy mobile printing with Apple® AirPrint™, Google Cloud Print™, Xerox Print Service Plug-In for Android® and Mopria®;
  • Multiple scan-to destinations including email, FTP, a corporate network or the printer’s built-in USB 3.0 port, with the ability to send to multiple destinations in a single scan job;
  • Cloud connectivity for scanning and printing directly to and from the cloud with Xerox Mobile Link;
  • Monthly duty cycle of 50,000 pages and print speeds of up to 30 pages per minute;
  • Two-sided, single-pass scanning at up to 37 impressions per minute; and
  • 1200 x 2400 native dpi offers unparalleled color reproduction and brilliant output.

Availability and pricing
The Phaser 6510 color printer and WorkCentre 6515 color MFP are available immediately worldwide, with distribution directly through e-commerce sites and Xerox channel partners. The Phaser 6510 color printer starts at a suggested retail price of $319 and the WorkCentre 6515 color MFP starts at a suggested retail price of $439.

Tweet: .@Xerox launches products the #SMB market has been waiting for with a new color #printer and #MFP. http://ctt.ec/UeZHN+

About Xerox
Xerox is helping change the way the world works. By applying our expertise in imaging, business process, analytics, automation and user-centric insights, we engineer the flow of work to provide greater productivity, efficiency and personalization. Our employees create meaningful innovations and provide business process services, printing equipment, software and solutions that make a real difference for our clients and their customers in 180 countries. On January 29, 2016, Xerox announced its plans to separate into two independent, publicly traded companies – Xerox Corporation, which will be comprised of the company’s Document Technology and Document Outsourcing businesses, and Conduent Incorporated, a business process services company. 

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1 U.S. Bureau of Advertising, Color in Newspaper Advertising