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Greg Peplin, Founder and CEO of A.R.D. Marketing

A.R.D. Marketing Aims for Savings Up to 50% with New Rialto 900 Inkjet Press

A.R.D. Marketing, wholesale agency direct mail printer relied on combining pre-printed color offset shells and laser over printing to produce variable data direct mail letters. The process included warehousing preordered offset shells which came at a high cost and high waste of unused shells. When Greg Peplin, Founder and CEO of A.R.D., learned that Xerox Rialto 900 Inkjet Press could reduce his costs, improve productivity, and optimize his real estate, he realized he had an easy investment decision to make.
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